Zhou Dafu Introduction

Zhou Dafu(ChowTaiFook)Brand Introduction
Zhou Dafu is a world-leading jewelry group, Originally founded in1929year, Headquartered in ChinaHong Kong. asChineseworld most influential JewelrybrandofOne, Zhou Dafuwith gold jewelry and diamond jewelry as core business, Rely onexquisiteCraftsmanship, internationalizationDesign and allChannelretailNetwork, becomingAsiaJewelryIndustry BenchmarkEnterprise.

brandOverview

Foundtime: 1929year(GuangzhouFounder, 1939moved to inHong Kong)
LaunchSituation: 2011Year listed on Hong Kong Stock Exchange(StockCode: 01929.HK)
motherCompany: Zhou Dafujewelry group(Controlled by Cheng Yu-tung family)
Brand Positioning: full categoryhigh-endJewelrybrand, coveringMass to luxuryMarket
CoreAdvantage:
✔global most bigDiamondOne of the rough diamond purchasers(De Beers authorized retailer)
✔self has GoldRefiningfactory(999.9‰PurityhighStandard)
✔exceeding3,000ItemDesignpatent

core business
GoldProduct
Pure goldJewelry: TraditionalWedding, 3D hard gold, ancient methodGold(such as"Inherit"Series)
InvestGold Bars: ShanghaiGold ExchangeCertification
CulturalIPSeries: Palace MuseumCollaboration, Disney collaboration models
diamond jewelry
Wedding ringSeries: "Promessa""TMARK", etc. (GIA/IGIDual certificates)
colored diamond and rare has gemstones: Yellow diamond, Pink diamond, bluegemstones, etc.
Light luxuryfashionableline
"SOINLOVE": 18K-goldLight luxuryJewelry
"MONOLOGUE": Trendy cool style jewelry
CharacteristicServe
Diamond buyback(TMARKSeriesenjoy original price90%buyback)
Lifetime free maintenance
Personalized-izationCustomize(need15-30working days)

MarketLayout
globalstores: exceeding7,500stores(China mainland accounts for80%, coveringplace has Province)
iconicstores:
▶Hong KongCentralflagship store(AsiaJewelryretailLandmark)
▶BeijingSKP, ShanghaiIFC, etc. high-endShopping mallcounters
onlineChannel: Tmall/JD.comflagship store, WeChatMini Program, self has APP

Brand Culture
CoreConcept: "Sincere·Eternal"
CraftsmanshipStandard:
✔GoldPurityStricter than national standard(999.9‰)
✔TMARKDiamond traceability system(Blockchain technology tracks diamond lifecycle)

brandHonor
Global Luxury Value RankingTOP10(2023year, onlyOneselected Chinesebrand)
Hong KongQmarkhigh-qualityCertification(Continuous30year)
China"Well-known trademark""Consumer most TrustedJewelrybrand"

Contact information
Official website: www.chowtaifook.com
Customer service hotline: 400-830-9888
Mainland Headquarters: Shuibei Jewelry Industrial Park, Luohu District, Shenzhen

ConsumptionHint
GoldAdvantage:
Selling price=real-time gold price+Processing fee(Processing feenegotiable price, Memberday has Discount)
Buyback price=same daygold price-2CNY/Gram(need to keep originalPurchasereceipt)

DiamondSelect:
"TMARK"Series enjoys exclusive value preservation service
RecommendD-Fcolor, VS with clarity above highQualityDiamond

PromotionNode:
Anniversary celebration(9month), double11, Spring Festivalbefore and afterDiscountintensity most big

and Similarbrand Difference
Zhou Dafu 1929year Hong Kong globalLayout, full categorycovering, TMARKDiamond
Zhou Shengsheng 1934year Hong Kong Design more Youthful, PromessaWedding ringSeries
Liu Fu 1991year Hong Kong main productsWeddingGold, PriceAffordable

asChineseJewelrybrand representative, Zhou DafuRely onCentury-oldaccumulation and innovativeGene, becomingWeddingConsumption, InvestCollect and fashionableAccessories Qualitychoice of. its "Inherit"ancient methodGoldSeries and TMARKDiamondProductespecially its with has recognizability and Value preservationnature.