Chao Hongji Market Chart

Chao Hongji(CHJJewellery)Brand Introduction
Chao Hongjiis a leading Chinese fashionableJewelrybrand, Established in1996year, Headquartered inGuangdong Shantou. brand with "Designinnovative" for Corecompetitiveness, Focus onK-gold, Diamond, colored gemstones, etc. fashionableJewelryfield, Dedicated to for youngConsumerprovidesBothOriental Aesthetics and internationalTrendy JewelryProduct.

brandOverview
Foundtime: 1996year
LaunchSituation: 2010year in Shenzhen Stock ExchangeLaunch(StockCode: 002345)
Brand Positioning: inhigh-endfashionableJewelrybrand, main products"Designdriven" and "YouthfulMarket"
headquarters: Shantou City, Guangdong Province
Designcenter: Established in Shenzhen, Hong Kong

core business
product line
K-goldJewelry: 18KGold necklace, Bracelet, Ear ornaments, etc. (such as"Filigreecandy"Series)
diamond jewelry: Wedding ring, Couple rings, fashionableDiamond ornaments(such as"Cupid"Series)
colored gemstonesSeries: redgemstones, bluegemstones, Emerald, etc. Design
IPCollaboration: and Palace Museum, Disney, Minions, etc. Cooperation

Craftsmanship and Design
hasindependentR&D "dazzlingColored gold"Craftsmanship(KGold multicolor technology)
Integrates Oriental cultureelement and modernDesignlanguage
every seasonLaunchthemeSeries(such as"China Chic""natural inspiration", etc. )
MarketLayout
storesQuantity: national exceeding1000stores(Shopping centerstore proportion exceeding70%)
Channelstrategy:
✔Onetier citiesflagship store(such as BeijingSKP, ShanghaiIFC)
✔TwoThreeTier-X cities mainstreamCommercial district
✔onlineallChannelcovering(Tmall/JD.com/Douyinflagship store)

Brand Culture
CoreConcept: "Designlet life more Beautiful"
brandadvocate:
✔"trend"representativefashionableAttitude
✔"grand"Symbolizing grand pattern
✔"foundation"meaningCentury-oldfoundation

brandHonor
Selected for consecutive years"China500 most withValuebrand"
awarded"Asiabrand500strong""ChinaDesignRed Star Award"
2023year"double11"Tmall jewelry categoryTOP5

Contact information
Official website: www.chjchina.com
Customer service hotline: 400-830-1868
Official WeChat: Chao HongjiJewelry

ConsumptionHint
Chao Hongji with "Designpremium"Known for, SuggestfollowbrandMemberday(Monthly6day) DiscountActivity
KGold jewelry enjoys lifetime free cleaning and maintenance
onlinePurchaseSupport"onlineplace order-storespickup"Serve
asChinafashionableJewelry Benchmarkbrand, Chao HongjiRely ondifferentiation DesignAdvantage, in Young consumer groupwith has Strong influence. its Light luxurypositioning and China ChicStyleProduct, Especially suitable for those pursuing individual expression allcity women.