Lao Feng Xiang Market Chart

Lao Feng Xiang(LaoFengXiang) is one of the oldest jewelry brands in China, Founded in1848year(Qing DaoguangTwoTenEightyear), Headquartered in Shanghai, isChinagold jewelryIndustry Leading enterprise. with downis its detailedIntroduction:

brandOverview
Foundtime: 1848year(predecessor for "Fengxiang Silver House"), 1949years later re- for country has Enterprise, now for mixed ownership has systemEnterprise.
affiliatedGroup: Lao Feng XiangCo., Ltd. has limitedCompany(ShanghaiState-owned enterpriseholding, AshareLaunch, StockCode: 600612).
Brand Positioning: inhigh-endgold jewelrybrand, main products"classicCraftsmanship" and "CulturalInherit", Balancefashionableinnovative.

core business
product line
gold ornaments: TraditionalPure gold, 3D hard gold, ancient methodGold(such as"Treasure Gold"Series), WeddingGold, etc. .
Diamond and settingcategory: Wedding ring, colored gemstones, K-goldfashionableJewelry.
CulturalIPSeries: and Palace Museum, Dunhuang, etc. Cooperation, LaunchChina ChicCollaboration(such as"Palace Museum Blessing"Series).
Wristwatch and Craftsmanshipproduct: precious metalsWristwatch, gold and silverOrnament, etc. .
CraftsmanshipCharacteristic
InheritIntangible Cultural Heritagecraftsmanship(such asFiligree, Chisel engraving), hasMultiple national patents.
"Treasure Gold""ancient methodChisel engraving", etc. Series with highPurity and Known for exquisite craftsmanship.

MarketLayout
storesQuantity: global exceeding5000stores(Direct operation+Franchise), coveringChina's has Province and Overseas Chinese community(such as New York, Sydney).
iconicstores: ShanghaiNanjingEast RoadLao Feng XiangSilver Shop Main Store(Century-old historical landmark).
e-commerceChannel: Tmall, JD.com, Douyin, etc. All-platform operation.
Brand Culture
CoreConcept: "classic and innovativeequally important", Integrates Shanghai-style culture and TraditionalAuspicious Meaning.
brandSlogan: "Century-oldLao Feng Xiang, classicnewfashionable".

brandHonor
China Time-honored Brand(2006Year Ministry of Commerce first batch certification).
Ranked for consecutive years"China500 most withValuebrand""Global luxuryHundredstrong".
ShanghaiWorld Expo, CIIE, etc. Designated precious metals for international exhibitionsProductSupplycommerce.

Contact information
Official website: www.laofengxiang.com
Customer service hotline: 400-820-5623
if needed solve most newProductorCraftsmanship, can visitOfficial website"Intangible Cultural Heritage craft"columnorofflineflagship storeexperience.